i’ve seen this book around and feared it was being over “pushed”. that generally means it’s either really good or really bad… in this case – really good! i have folded corners and marked up a few dozen entries and i’m only half way through the book. here are some of my favorites…
“you want to invent new ideas, not new rules.”
“a designer knows he has achieved perfection not when there is nothing left to add, but when’s there is nothing left to take away.”
“the more we reduce the amount of information in an idea,
the stickier it will be.”
title… made to stick: why some ideas die and others die
authors… chip heath & dan heath
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