books in the oneredkey library
Jun 10th
.....business + strategy books

i’ve seen this book around and feared it was being over “pushed”. that generally means it’s either really good or really bad… in this case – really good! i have folded corners and marked up a few dozen entries and i’m only half way through the book. here are some of my favorites…
“you want to invent new ideas, not new rules.”
“a designer knows he has achieved perfection not when there is nothing left to add, but when’s there is nothing left to take away.”
“the more we reduce the amount of information in an idea,
the stickier it will be.”
title… made to stick: why some ideas die and others die
authors… chip heath & dan heath
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late night reading… and a fan
Feb 19th
.....business + strategy books



i’m up late again. getting projects finished and trying to stay up to date with design and sales. the daniel vosovic book ‘fashion inside out’ is one of the best designed books i’ve seen in a long time… tons of pictures and interviews – very much enjoyed the insight into his creative process.
then we have my fan. it just looked really cool so bam… there it is.
and to not ignore the left side of my brain we have selling the invisible by harry beckwith. one can never learn enough about business, service and the human element. i saw that hollye has a well read copy and i know that angela picked herself up a copy a few weeks ago.
okay, g’night – oh yeah… hey shannon, let’s go get coffee this week – lux?
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books in the oneredkey library
Jul 28th
.....business + strategy books

there are just so many books – i’m quite excited about these three right now. for the love of light: a tribute to the art of Polaroid is a limited edition (i have #289 of 500) beautiful collection of polaroid photography. this is an absolute must have. get a copy before they sell out! i’ve heard a lot about adrian shaughnessy’s book, How to be a graphic designer, without losing your soul. i decided to get this one after reading the table of contents – it covers all designers levels from employee’s to entrepreneurs. now the last book, stefan sagmeister’s Things I Have Learned In My Life So Far. the title says it all. this flawless presentation catalogues what sagmeister has learned over the past 5 years as a successful artist/designer.
title… for the love of light: a tribute to the art of Polaroid
multiple contributors, edited by Jennifer Altman
title… How to be a graphic designer, without losing your soul
author Adrian Shaughnessy, forward by Stefan Sagmeister
title… Things I Have Learned In My Life So Far
author Stefan Sagmeister
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books in the oneredkey library
May 23rd
.....business + strategy books

as most of you know, i am always looking & learning. here are a few new books i’ve added to the library. i’ve almost finished ‘the laws of simplicity’ by john maeda and will be moving on to the other two. when i was buying ‘laws’ i just saw ‘designing design‘ by kanya harra and loved the way it was presented. beautifully simple and purposeful. i can’t wait to get into that one. besides the brilliantly simple design of the book, it was the chapter on ‘white’ as a design concept pulled me in to explore the rest of the book. ‘citizen marketers’ by mcconnell / huba is a book from a few years ago and i love the focus on the power of people and their ability to influence companies. power of the people – celebrate!
title… The Laws of Simplicity, Design, Technology, Business, Life
author John Maeda
title… Designing Design
author Kenya Harra
title… Citizen Marketers, When People Are the Message
author Ben McConnell / Jackie Huba
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