
we have begun production on phase 2 of camelback flowershops branding evolution. in the development of her site last year, we came up with the idea of blending fashion and french styles into a “tactile” design that celebrate how teresa’s floral arrangements bring beauty into life. this year, our focus is on expanding that thought from the site into the store. over the next few months we will be working on upgrading the site to blogplusweb, designing all new print & in-store materials, a weekly inspiration document (shown above) for the staff and a quarterly PDF magazine/newsletter for the public. we will also be working on a design to wrap her delivery van and reworking the interior & exterior of the shop. so keep your eye out!
project url….. http://www.camelbackflowershop.com/
primary contact….. teresa wilson
oneredkey product….. custom web design, blogplusweb

last week i was working on some photoshop actions that will soon be making their way to market. this post shows the original photo and detailed in the following 4 posts are 4 of the actions that will be included in an ultimately larger bundle. i would love to get a feel for the actions you guys like so…
have a look at the next 4 posts and add comments for your favorites!
my dear friend, hollye of hollye schumacher photography provided the original, beautiful image (as seen above) of our good friends christi & matt at their engagement session!

this version turns blacks to blue playing with greens. (is this your favorite?)
photo by….. hollye schumacher photography

this one is a little more subtle but fun. (but is it your favorite?)
photo by….. hollye schumacher photography

this version is called “playing with purples”. (how about this one?)
photo by….. hollye schumacher photography

this version plays with warmth. (or is this your favorite?)
photo by….. hollye schumacher photography

i do a few print/branding projects from time-to-time and this ad is complete (and the site is almost done) for the wedding & event network’s (who’s site is also almost done) soleil: the arizona wedding event. you can see it in the july/august issue of the wedding chronicle (yes, i’m working on their site as well). :) soleil is the only upscale bridal show in scottsdale where brides can meet the members of the wedding and event network. the show is sept 25th at the scottsdale center for the arts.

there are just so many books - i’m quite excited about these three right now. for the love of light: a tribute to the art of Polaroid is a limited edition (i have #289 of 500) beautiful collection of polaroid photography. this is an absolute must have. get a copy before they sell out! i’ve heard a lot about adrian shaughnessy’s book, How to be a graphic designer, without losing your soul. i decided to get this one after reading the table of contents - it covers all designers levels from employee’s to entrepreneurs. now the last book, stefan sagmeister’s Things I Have Learned In My Life So Far. the title says it all. this flawless presentation catalogues what sagmeister has learned over the past 5 years as a successful artist/designer.
title… for the love of light: a tribute to the art of Polaroid
multiple contributors, edited by Jennifer Altman
title… How to be a graphic designer, without losing your soul
author Adrian Shaughnessy, forward by Stefan Sagmeister
title… Things I Have Learned In My Life So Far
author Stefan Sagmeister